About Santosh Desai

MD & CEO of Futurebrands India Ltd. - Prior to this, the President of McCann-Erickson, India An IIM Ahmedabad post graduate with 21 years of experience in advertising. - Key note speaker at advertising forums in India, Singapore, Kuala Lumpur, Colombo, Lebanon, Bali, etc. Conducts workshops and seminars on a broad range of subjects in marketing for companies and educational institutions in India and abroad. - Has addressed the global management boards of several multinationals including Hershey’s, Microsoft, Philip’s, Unilever, Coke and Reckitt Benckiser. - Thought leader in understanding the relationship between culture and brands and the consumer as a product of his or her cultural context Author of ‘City City Bang Bang’, a weekly column in The Times of India

About his column, 'City City Bang Bang'.

Santosh Desai is a leading ad professional. He says he has strayed into writing entirely by accident, and for this he is "grateful". "City City Bang Bang" looks at contemporary Indian society from an everyday vantage point. It covers issues big and small, tends where possible to avoid judgmental positions, and tries instead to understand what makes things the way they are. The desire to look at things with innocent doubt helps in the emergence of fresh perspectives and hopefully, of clarity of a new kind.