Brands & Marketing

articles on brands, consumers and marketing

The Festive Spirit?

It seems to be a no-brainer. There is a clear correlation between the spike in pollution and Diwali. This is not one of those issues where the connection between two variables is invisible or intangible. The air quality worsens before Diwali, to be sure, but from the day after, things deteriorate unmistakably. And within a… Read more »

BJP: Winning at What Cost?

Against the run of play, the Maharashtra and Haryana results have thrown up an outcome that should cause the BJP some concern. The Maharashtra win, though definitive, is significantly less emphatic than expected and the Haryana win, is statistical at best That the party would form a government in both the states was always expected,… Read more »

The idea of the favourite

For the last thirty years, come winter and out comes the same sweater that one has been wearing for a little over 30 years. It is a particularly unaesthetic choice of apparel. It was gifted to me by my brother, who cannot be blamed in any way for his bad taste for at the time;… Read more »

A limited script?

One recurrent motif in Narendra Modi’s election speeches is a sense of being a victim of personal insults and abuse directed at him by the opposition in general and the Congress in particular. His recent statement about his family members being targeted is not the only time that he has made this point. Every election,… Read more »

Brand Bazaar Special-Santosh Desai talks about how advertising is part of our popular culture.

Ad Film director, Prasoon Pandey, president maccan errickson, Govind Pandey, Chief creative Officer (Indian sub continent), Leo Burnett, K V Sridhar along with cnbc Awaaz, Editor, Sanjay Pugalia & guest editor Santosh Desai discuss how ad makers can talk to people via ads and be more responsible while creating a brand.