Brands & Marketing

articles on brands, consumers and marketing

A limited script?

One recurrent motif in Narendra Modi’s election speeches is a sense of being a victim of personal insults and abuse directed at him by the opposition in general and the Congress in particular. His recent statement about his family members being targeted is not the only time that he has made this point. Every election,… Read more »

Brand Bazaar Special-Santosh Desai talks about how advertising is part of our popular culture.

Ad Film director, Prasoon Pandey, president maccan errickson, Govind Pandey, Chief creative Officer (Indian sub continent), Leo Burnett, K V Sridhar along with cnbc Awaaz, Editor, Sanjay Pugalia & guest editor Santosh Desai discuss how ad makers can talk to people via ads and be more responsible while creating a brand.