CNBC Storyboard -2011 in Review

This week on Storyboard, Santosh Desai gauges effectiveness, picks the campaigns that worked, and puts all of it in the context of the times we live in.

Storyboard Special-Review The best and worst advertising of 2010

In an interview with CNBC-TV18’s Anuradha Sengupta, Columnist, Writer and CEO Future Brands Santosh Desai, discusses the best ideas and new trends in marketing as well as the best and worst advertising of 2010.

Storyboard Special

Video: Interview on CNBC’s Advertising Show ‘Storyboard’ – 2009 in Review

Advertising is widening the gap between haves and have-nots

DO YOU remember this ad for an air-conditioner where a poor young girl fills up some cold air in the cup of her hand and runs across to the fields where her father is toiling in the hot sun to give him some relief? The magnanimity of the air-conditioned world is staggering, that it gives… Read more »