The Advertising Mirror?

Hema, Rekha, Jaya and Sushma. To a generation of Indians, these four names evoke instant memories. Part of an advertising jingle that burrowed its way into our consciousness and took up permanent residence there, these names represent a kind of time stamp compressing within them a picture of an era. Advertising has been, without our… Read more »

The fear of food?

If there is one fundamental change that has occurred over a single generation, it is in our attitude towards food. We now think of food as the presumed enemy, and every morsel that we put into our mouths must have its antecedents verified. In a single generation, food has gone from unconditional friend to suspicious… Read more »

Social media: Breeding the toxic?

The tools of a new world create new kinds of problems. Social media access creates opportunities but also gives rise to consequences of a kind not imagined earlier. The controversy around Atul Kochhar, much awarded Indian chef, whose tweets about Islam caused much outrage and led to his losing his restaurant in Dubai is a… Read more »

An unsporting bureaucracy?

The Haryana government’s latest notification to appropriate one-third of the earnings of sportspersons from their winning and endorsement deals is yet another of those interventions by the bureaucracy that has met with significant outrage and has consequently been put on hold. The idea of the state lining its pocket on the back of the success… Read more »

Of young love in small town India

A few weeks back, one was on a research project in small-town North India and not surprisingly found that while like most other parts of India, it was seeing some signs of change, gender certainly wasn’t one of those areas. Attitudes continue to be fixed, and the space granted to young girls, in particular, continue… Read more »

The 2019 Battlelines?

The countdown to 2019 has begun. The BJP kicked off its campaign, with a new tagline and a flurry of newspaper ads. The Opposition put on a show of strength and bonhomie at the swearing-in of H D Kumaraswamy, signalling a resolve to fight the BJP together. The recent CSDS ‘mood of the nation’ survey… Read more »