What is MOTHER PIOUS LADY all about? The book that I have the priviledge of reviewing is a veritable gold mine for the marketers targetting the Indian Middle Class. Yet it does not come in the garb of a marketing book. It is actually a collection of articles written by Santosh Desai in his column… Read more »
We are like this only ANVAR ALIKHAN A collection of delightful essays on India, and Indian-ness. Mother Pious Lady, Santosh Desai, HarperCollins, p. 380, Rs. 399. What is it that defines our Indian-ness? What is it, exactly, that unites us — variously Punjabi, Malayali, Gujarati, Bengali or whatever — into a single nation-state? A difficult… Read more »
Indefinable middle class Market researchers attempt to ‘crack’ this inscrutable constituency of an India whose consumption potential can redefine the economic world order By Rita Kothari Posted On Thursday, July 29, 2010 at 02:36:20 AM Those of us who have grown up in the India of the seventies and eighties would know what it is… Read more »
Many days in the life of middle-class India MEERA RAJENDRAN Mother Pious Lady: making sense of everyday india Santosh Desai. Mother Pious Lady, Making Sense of Everyday India, provides a fantastic insight into the daily life of the middle-class Indian. ‘Where Do We Come From’, the first section, a collection of pieces on our ‘Indian’… Read more »
A cheat-sheet for dealing with Gen-X Indians (several variants of the truth exist), June 28, 2010 By S.Yogendra This is an amusing yet thought-provoking, insightful yet confounding, and relentlessly introspective, with hints of self-flagellation, book. The title is a nod to the specialised language used in the very specialised Indian area of matrimonial ads that… Read more »
Beyond the Age of Paisa Vasool By Shiv Visvanathan Desai traces India’s move from asocialist republic of scarcity to astate of bounty The study of popular culture as a genre has produced some wonderfully creative writers. One thinks of Ashis Nandy, Patricia Uberoi and Vijay Pershad. Probably the most playful of them is Santosh Desai…. Read more »
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