The Asian Age Review

Pleasures of boredom  One of my favourite social commentators is Santosh Desai. He recently published a wonderful book called Mother Pious Lady. It is a huge collection of essays, each a little fragment which captures the story of everydayness in India. Desai’s book is about daily events. What he chronicles with particular poignancy is the… Read more »

Deccan Chronicle Review

Santosh Desai is a social commentator and writer of the newspaper column. He heads Future Brands and was formerly president of the advertising agency McCann Erickson. In this, his first book, Mother Pious Lady, Desai discusses how the Indian middle class is emerging from the folds of its past, thereby requiring fresh analysis. This transition,… Read more »

Open Magazine Review

Typically Middle Class Santosh Desai is a top-of-the-class ad guy, no doubt about that. And he lives up to the expectations with a series of essays that entertain, surprise and evoke nostalgia. Santosh Desai is without doubt one of the most intelligent, articulate and insightful advertising/marketing professionals in India today. In the Sargasso Sea of… Read more »

Mint Lounge Review

We are still like this only The collection of bite-sized commentaries covers well-worn ground, but does so  with  joy and hope Sidin Vadukut When I began reading Santosh Desai’s Mother Pious Lady, I expected a somewhat Indianized version of Freakonomics or even Paco Underhill’s Why We Buy. Both books, somehow, sought to first state the… Read more »

Business Standard Review

The neutral observer Vanita Kohli-Khandekar | 2010-03-12 01:30:00 Status match for very pretty, very fair, Brahmin girl. Decent marriage, father government servant, mother pious lady. Just in case you wondered about the title of the book, that ad is what appears on the cover page. It sets the tone and tenor of the book. If, like… Read more »

Crest, TOI Review

Middle-class cameos Pankaj Butalia, TOI Crest, Mar 13, 2010, 12.01pm IST   In the journey from our nondescript pasts into an ever-hurtling future, we often miss a turn and lose track of who we were and where we came from. We seek a mirror that stands outside the moment, that combines the sociologist’s method with… Read more »