This week on Storyboard, Santosh Desai gauges effectiveness, picks the campaigns that worked, and puts all of it in the context of the times we live in.
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Videos
On NDTV-Why there is so much excitement around the rich list
April 4, 2011 – 4:35 pm
http://www.ndtv.com/video/player/news/why-there-is-so-much-excitement-around-the-rich-list/193256
Storyboard Special-Review The best and worst advertising of 2010
January 10, 2011 – 11:46 am
In an interview with CNBC-TV18′s Anuradha Sengupta, Columnist, Writer and CEO Future Brands Santosh Desai, discusses the best ideas and new trends in marketing as well as the best and worst advertising of 2010.
Storyboard Special
May 5, 2010 – 4:35 pm
Video: Interview on CNBC’s Advertising Show ‘Storyboard’ – 2009 in Review