The Indian cricket team and its performance do not make for pleasant conversation nowadays and it is understandable that fans are angry and looking for scapegoats. It is another matter of course that anger seems to be a defining emotion when it comes to Indian cricket, with venom being poured on individual players not seen… Read more »
This week on Storyboard, Santosh Desai gauges effectiveness, picks the campaigns that worked, and puts all of it in the context of the times we live in.
WRITING ABOUT India is never easy; it is too large, too diverse and, in general, is given to cussedness of a kind that makes assertions of any type difficult. Insiders writing about India take too much for granted and outsiders extrapolate too much from limited forays into a wide-eyed form of cultural tourism. In this… Read more »
Now that Tiger Woods has won a tournament after a long time, and looks like he is on an upswing, are his past indiscretions likely to be forgotten? Will we all ‘move on’; will the fans return, will the sponsors come scurrying back, will the media start lionising (hmm) him all over again? Is he… Read more »
In the special address at The Future of News, 2011, held at The Oberoi, New Delhi on August 4, Santosh Desai, managing director and chief executive officer, Future Brands, highlighted the fact that the future of the business of news is bright and growing. However, it tends to take new forms, especially with change in… Read more »
No two women are more different or more alike than Jayalalitha & Mamata Banerjee, both victors by landslide majorities yesterday. Both come from humble backgrounds, have fought long and hard as outsiders in a world that has been implacably opposed to them and both have shunned dependence on others, particularly, men. Both have learned to… Read more »
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